Distribution | GTM graph | Revenue

Distribution-Powered Revenue Funnel

6 layers. 100+ channels. 120+ tools. One integrated system. Find exactly where your B2B pipeline is leaking.

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6
Funnel Layers
100+
Channels
120+
Tools
5 Min
To Diagnose
Distribution-Powered Revenue Funnel

6 Levels. One System.

Every layer scored. Your biggest growth opportunity — mapped in 5 minutes.

📡 Distribution
Create demand and start conversations.
1.1
Signals
When to reach out?
  • Intent Data
  • Website Visitors
  • Job Changes
  • Funding, Hiring
  • Tech Signals
Tools
  • Apollo
  • Clay
  • RB2B
  • Clearbit
  • G2
  • Bombora
1.2
Channels
Where they exist
  • Reddit
  • G2, Product Hunt
  • YouTube, TikTok
  • Slack, Communities
  • Events, Webinars
Tools
  • LinkedIn Sales Nav
  • Reddit
  • G2
  • Slack
1.3
Outbound
Go to them
  • Cold Email
  • LinkedIn Outreach
  • Cold Calls
  • DMs, Voice Notes
  • Direct Mail
Tools
  • Instantly
  • Smartlead
  • HeyReach
  • Dialpad
  • Bland.ai
  • Sendoso
1.4
Inbound
They find you
  • LinkedIn Posts
  • Blog / SEO
  • Newsletter
  • Case Studies
Tools
  • Canva
  • Buffer
  • Yoast
  • Beehiiv
  • WordPress
  • Surfer SEO
1.5
Paid
Accelerate
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • YouTube Ads
  • Retargeting
Tools
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
0/34
Platforms Active
Distribution Metrics
  • Reach / Impressions
  • Outreach Volume
  • Response Rate
  • Content Published
Ideal Metrics
  • Reply Rate
  • Meeting Booked Rate
  • Pipeline from Outbound
  • Cost per Conversation
↓
👁️ Attention
Turn distribution into measurable attention.
2.1
Traffic Sources
Where does traffic come from?
  • Organic Search
  • Social Media
  • Paid Ads
  • Demo Booking
  • Outbound Clicks
  • Referrals
2.2
Engagement
What are they doing?
  • Impressions
  • Views
  • Clicks
  • Profile Views
  • Video Views
2.3
Tools
Do you track what works?
  • LinkedIn Analytics
  • Google Analytics 4
  • Metricool
  • PostHog
  • UTM.io
  • Shield
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Platforms Active
Attention Metrics
  • Views
  • Clicks
  • Engagement Rate
  • Traffic Quality Score
Ideal Metrics
  • CTR
  • Engagement Rate
  • Qualified Traffic %
↓
🪤 Capture
Convert attention into leads.
3.1
Capture Mechanisms
How do you collect leads?
  • Landing Pages
  • Lead Magnets
  • Demo Booking
  • Quizzes, Calculators
  • Free Trials
3.2
Lead Qualification
How do you qualify leads?
  • Form Fields
  • Enrichment
  • Scoring
  • ICP Fit
  • Intent Score
3.3
Tools
  • Webflow
  • Framer
  • Unbounce
  • Typeform
  • Calendly
  • ChiliPiper
  • Clearbit
  • ScoreApp
0/13
Platforms Active
Capture Metrics
  • Visitors
  • Leads
  • Conversion Rate
  • Cost per Lead
Ideal Metrics
  • CVR (Visitor → Lead)
  • Lead Quality Score
  • CPL
↓
🤝 Sales
Convert leads into deals.
4.1
Sales Activities
How do you work your pipeline?
  • Email Sequences
  • LinkedIn Touches
  • Calls & Demos
  • Follow-ups
  • Proposals
4.2
Pipeline Management
How do you manage deals?
  • CRM Pipeline
  • Stages
  • Tasks
  • Reminders
  • Forecasting
4.3
Tools
  • HubSpot
  • Pipedrive
  • Close
  • Reply.io
  • Gong
  • Fireflies
  • Dialpad
  • Orum
0/13
Platforms Active
Sales Metrics
  • Leads in Pipeline
  • Meetings Booked
  • Deals Created
  • Win Rate
Ideal Metrics
  • Meetings / Lead
  • Win Rate
  • Sales Cycle Length
↓
🌱 Nurture
Nurture and re-engage until ready to buy.
5.1
Nurture Channels
How do you stay in touch?
  • Email Drip Campaigns
  • LinkedIn / Content
  • Content Sequences
  • Webinars
  • Community
5.2
Personalization
How do you make it relevant?
  • Segmentation
  • Behavior Triggers
  • Dynamic Content
  • Intent Triggers
  • Lifecycle Stage
5.3
Tools
  • Beehiiv
  • ConvertKit
  • ActiveCampaign
  • Meta Ads
  • Senja
  • Canva
  • Tally
0/7
Platforms Active
Nurture Metrics
  • Emails Sent
  • Open Rate
  • Click Rate
  • Lead to MQL %
Ideal Metrics
  • Open Rate
  • Reply / Click Rate
  • MQL %
↓
💰 Revenue
Close, collect and expand revenue.
6.1
Revenue Actions
How do you close and expand?
  • Close Deals
  • Onboarding
  • Upsell / Cross-sell
  • Renewals
  • Referrals
6.2
Customer Success
How do you keep customers healthy?
  • Customer Health
  • Usage Tracking
  • Support
  • Feedback
  • Expansion
6.3
Tools
  • Stripe
  • Paddle
  • PandaDoc
  • Baremetrics
  • ProfitWell
  • ChurnZero
  • Gainsight
0/11
Platforms Active
Revenue Metrics
  • New Revenue
  • MRR / ARR
  • LTV
  • Expansion Revenue
Ideal Metrics
  • MRR Growth
  • LTV:CAC Ratio
  • Net Revenue Retention
Run Your Own Diagnostic — It's Free →
How It Works

3 Steps. 5 Minutes. Clarity.

No consultants. No fluff. Just your GTM coverage map — with clear next steps.

01
📋

Take the 5-Minute Assessment

The wizard walks you through 6 funnel layers. Check which channels and pillars you're actively running.

→
02
🎯

Get Your Bottleneck Score

The system identifies your weakest layer. See exactly how you score on Distribution, Capture, Sales, and more.

→
03
🔧

Know What to Fix First

Specific recommendations for your #1 gap. DIY with the Playbook, or get it built with our Services.

Two Ways to Go Deeper

Pick Your Track

After the diagnostic — choose how you want to fix the gap.

🛠
Self-Serve

Build It Yourself

Distribution Playbook 2026

The step-by-step system for B2B growth. 100+ channels, playbooks for each pillar, templates you can deploy today.

  • 6 full pillar playbooks
  • Channel-by-channel execution guides
  • Templates + swipe files
  • Lifetime access
Get the Playbook →
🚀
Done-for-You

We Build It For You

Done-for-You Services

ICP research, outbound, inbound, paid, RevOps. We build and operate your full distribution system.

  • ICP definition + targeting
  • Outbound + inbound setup
  • Paid + RevOps architecture
  • Custom engagement scope
Explore Services →
Free Diagnostic

Start with the Diagnosis.
Everything Else Follows.

It takes 5 minutes. You'll know exactly where your pipeline is leaking and what to fix first — before spending a dollar on campaigns.

Run the Free GTM Diagnostic →Explore Services →

Free. No credit card. No sales call required.